Privacy Policy

Last updated: June 18, 2026

Darette ("Darette," "we," "us," or "our") operates the website https://darette.com and related online store, customer service, marketing, social media, and advertising activities. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, purchase products, contact us, subscribe to marketing, or interact with our official social media content, including Pinterest.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you use our website, and information we receive from service providers and business partners.

Contact information: name, email address, phone number, billing address, shipping address, and other contact details you provide.
Order information: products purchased, size and fit preferences you choose to share, order history, shipping status, returns, exchanges, refunds, and customer service notes.
Payment information: payment status, billing details, and fraud-prevention information. Full payment card numbers are processed by secure payment providers and are not stored directly by Darette.
Account and communication information: account login details, saved preferences, reviews, survey responses, support requests, and messages you send to us.
Device and usage information: IP address, browser type, device type, operating system, referring URLs, pages viewed, products viewed, cart activity, approximate location, and interaction data.
Marketing and advertising information: email subscription status, campaign engagement, ad interactions, Pinterest activity related to our official Pins or boards, and similar performance data.

2. How We Collect Information

We collect information when you place an order, create or use an account, sign up for emails, complete a form, contact customer support, leave a review, or otherwise provide information to us. We also collect information automatically through cookies, pixels, tags, log files, analytics tools, Shopify tools, advertising platforms, and similar technologies.

3. How We Use Personal Information

We use personal information for the following purposes:

to operate our online store and provide the website and services;
to process orders, payments, shipping, delivery, returns, exchanges, and refunds;
to provide customer service and respond to questions or requests;
to personalize and improve the shopping experience, including product recommendations and fit-related support;
to send order confirmations, service messages, policy updates, and other transactional communications;
to send marketing emails, promotions, and brand updates when you have subscribed or where permitted by law;
to create, schedule, manage, and measure Darette's official Pinterest Pins, boards, product content, and brand campaigns;
to measure website traffic, content performance, email performance, advertising performance, and customer engagement;
to prevent fraud, protect account security, troubleshoot technical issues, and enforce our terms and policies;
to comply with legal, tax, accounting, regulatory, and dispute-resolution obligations.

4. Cookies, Pixels, Analytics, and Advertising

We use cookies and similar technologies to keep the website working, remember preferences, understand how visitors use our store, improve product pages, measure campaigns, and support advertising. These technologies may be provided by Shopify and by third-party service providers for analytics, email marketing, advertising, and social media.

We may use Pinterest and other advertising or social platforms to promote Darette products and brand content, understand how people interact with our content, and measure the performance of Pins, boards, and ads. These platforms may process data according to their own privacy policies and account settings.

You can manage cookies through your browser settings. If you block certain cookies, some website functions may not work properly.

5. When We Share Personal Information

We do not sell your personal information for money. We may share personal information with trusted third parties when needed to operate our business, provide services, comply with law, or protect our rights.

Store platform: Shopify powers our online store and helps us process orders, checkout, analytics, fraud prevention, and customer privacy tools.
Payments and fraud prevention: payment processors, banks, and fraud-prevention providers help process payments and protect against unauthorized transactions.
Shipping and fulfillment: carriers, fulfillment partners, and logistics providers help deliver orders and manage returns or exchanges.
Customer service and communications: email, customer support, review, and messaging tools help us communicate with you.
Marketing and analytics: email marketing providers, analytics tools, advertising platforms, and social media platforms, including Pinterest, help us manage campaigns and understand performance.
Professional and legal support: accountants, lawyers, consultants, security providers, and other advisors may process information when needed for business operations.
Legal and safety reasons: we may disclose information if required by law, legal process, government request, fraud prevention, security protection, or to protect the rights, property, or safety of Darette, customers, or others.
Business transfers: information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

6. International Data Transfers

Darette operates online and uses service providers that may process information in the United States and other countries. Privacy laws in these countries may differ from those where you live. Where required, we use appropriate safeguards for international transfers.

7. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy. This may include order fulfillment, customer service, fraud prevention, marketing recordkeeping, legal compliance, accounting, tax, dispute resolution, and business recordkeeping. Retention periods may vary depending on the type of information and our legal obligations.

8. Your Choices and Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, restrict, or receive a copy of your personal information. You may also have the right to object to certain processing or opt out of certain targeted advertising, sale, or sharing activities as defined by applicable privacy laws.

You can unsubscribe from marketing emails by using the unsubscribe link in our emails. You can also contact us to make a privacy request. We may need to verify your identity before completing certain requests.

9. Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information. However, no website, system, or transmission method is completely secure. We cannot guarantee absolute security, but we work to protect information in a commercially reasonable way.

10. Children's Privacy

Our website and services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us and we will take appropriate action.

11. Third-Party Websites and Services

Our website, emails, advertisements, Pins, boards, or social media content may link to third-party websites or services. We are not responsible for the privacy practices, content, or security of third parties. Please review their privacy policies before providing information to them.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date above. The updated policy will be posted on this page. Your continued use of our website after changes are posted means you acknowledge the updated policy.